Our Why

There is no free society without a free flow of information. Borg’s Mission is to ensure that there are no haves and have not’s when it comes to information.

We envision a world where no single-point of failure institutions dictate what’s trustworthy and what’s not. Instead, the quality of information is assessed bottom-up in a collective emergent process.

This is how it used to be when we still lived in villages. We think that for the first time, it’s possible to create technology to help us return to this natural state while preserving and enhancing the benefits of the modern, globalized society.

Our Technology

People are like websites in that they interconnected. These connections can be modeled mathematically like Google did with websites. A social graph is a mathematical representation of these connections. 

You do not have to take our word for it

you can go to hive.one, find a community you know and check how accurate the mapping is. 

Benefits of the technology


We have a deeper understanding of Twitter’s social graph than Twitter does despite having access to less data 


We can stitch multiple social graphs together

A community is not confined to a single social media platform. A community is a collection of relationships between people and these can form on multiple platforms and beyond. Social graphs exist not only on social media platforms, but also in podcasts, academic papers, meetups etc. 

Our algorithm finds a community in a social graph

Our algorithm finds a community in a social graph

It works similar to Google’s PageRank, but it tracks attention flows instead of links

Each account is ranked by attention it receives

Each account is ranked by attention it receives

We are providing the best and suitable financial consultation services for the people who are interested to better life

The community is mapped across multiple platforms

The community is mapped across multiple platforms

We create a single representation consisting of all these dimensions

Interoperability & Decentralized Social Media

Breaking down barriers

When we started working on this project half a decade ago no one believed that social media can be decentralized. We had hard time raising money and the most common reason we heard from investors was “Google could index the Web because it was open, the social media platforms won’t let you index them”.

Changing times

The market has finally come around to our view. Today hardly a day goes by without a new social media platform or a new decentralized social media protocol being announced. 

The reputation layer of the internet

Borg will act as bridge between existing centralized platforms, the new decentralized ones and the social graphs outside of social media. 

Centralised Platforms

Twitter, Github,
Reddit, etc.

Borg accesses the data via API

Decentralised protocols

Nostr, Farcaster,
ATProtocol, etc

Borg runs a node (aka relay/hub) for each protocol


Non-social media graphs

Podcasts, meetups/conference,
research papers, etc

Borg indexes the data publicly available on the web

The SEO Flywheel

Google benefited from the SEO flywheel: the more people use Google → the more incentive for websites to optimize to be easier to index them → the better the search engine works → more people use it. We expect a similar effect to the place between Borg and social media platforms. 

We index the social graph just like Google indexed the Web

Instead of building one product ourselves, we are opening access to the index so that it can be used by thousands of products

The index

We started by indexing Twitter, gradually expanding to other social graphs

Centralized platformsDecentralized protocolsNon-social media graphs
Next 6 monthsGitHub
Nostr, Farcaster Podcasts
More than 6 monthsProductHunt

Research papers
Blog posts
News articles

Use Cases


Recommender systems

Cold start problem

Lead sourcing

Identity (verifiable credentials, badges etc.)


Content curation



And more…